Critical Thinking and Ethics Essay Example | Topics and Well Written Essays - 250 words - 2

Critical Thinking and Ethics - Essay Example The principles and rules of critical thinking are not applicable to ethical reasoning. Besides, critical thinking and ethical reasoning ought to be treated as distinct independent entities. This is because critical thinking are more drawn to human personal qualities as portrayed by (Elder 2007). The ethical reasoning on the other hand are set standards by an institution or even organization as revealed above. This therefore means that any organization can set standards to be followed by its members irrespective of what the members think of the ethics. Furthermore, we can take religious ethics to bring out a much clear understanding of this subject. Each religion is always bound to its ethics which define its code of conduct. Someone from a different religion with different ethical codes of conduct may then critically perceive the other religion to be bound by erroneous behavior but that is just how he or she alone thinks. It is imperative to acknowledge that logic is not the psycholo gy of reasoning but instead the principle of correct reasoning (Lau & Chan 2004-2015). Therefore, even if everyone followed the rules and guidelines of logic there would still be need for decision ethical making. This is because different people reason differently and many a times people tend to uphold to their reasoning even when it is not ethically right. As much as we are bound by the rule of logic to principles of correct reasoning ethical reasoning should still be treated as a distinct entity with its own principles.

The Impact of Cosmetic Brands towards Female Consumers Perception and Literature review

The Impact of Cosmetic Brands towards Female Consumers Perception and Behaviour - Literature review Example will be discussed in the study, the country and the world at large has undergone rapid modernization and growth with women becoming more involved in society, as well as an increasingly powerful movement among the younger women towards the sue of cosmetics in coping with cultural and social changes. These trends tend to put more emphasis on female appearance, particularly among educated women, which informs the choice of respondents between the ages of eighteen and forty (Chorlton,1988). The research study will also seek to enrich current literature, while also providing additional information about women in UK society to the cosmetics sector and other retailing sectors, as well. The information produced by this study should be of value to marketers in the identification of opportunities, which will ensure improved resource-use efficiency, especially in relation to the perceptions and buying behavior of consumers, such as selling and promotional efforts, product features, consumer targeting, and market segmentation. On this basis, this research paper will seek to pursue several objectives: The strategy used by brands that are well known in introducing product categories to the market can be referred to as brand extension attitude (TusÃŒÅ'kej & Podnar ,2010). Many companies use the strategy as a way of strengthening their brand equity and making it more influential. According to Alav & Zeynali (2013), an effective strategy for brand extension should strengthen the image and name of its parent brand. Brand extension also influences the consumer’s perceptions and attitudes favorable towards the extended brand (Sundaram & Webster ,2009). According to Berger (2011), a successful brand image will enhance the consumer’s ability to identify needs that can be satisfied by the brand, while also differentiating it from competitors and improving the probability of the consumer purchasing the product. By maintaining a favorable brand image, companies and their products, will